TikTok Audiences Destination

The TikTok Audiences destination enables advertisers to send Engage audiences to TikTok as Custom Audiences using TikTok’s Segment API.

By using Segment’s TikTok Audiences destination, you can increase traffic and drive conversions with hyper-relevant ads that promote product discovery.

Getting started

Prerequisites

1. Before connecting to the TikTok Audiences destination, you must have a TikTok Ads Manager account.

TikTok Audience Segments

You must create an audience segment in your TikTok Advertising account. You can send Engage audiences to an existing audience segment, or create a new audience. Please note the audience_id as this is required to send Engage audiences to TikTok.

Create a TikTok Audience

To create an audience in Segment:

1. Navigate to New Mapping and select Create Audience.
2. On the Add test event panel, click Load Sample Event.
3. Fill in the mappings on the Select mappings panel accordingly.
4. On the Send test event panel, click Test Mapping.
5. You’ve created your audience. Take note of the audience_id from the response as you will need it when you create additional mappings.

You can use the same mapping to create as many audiences as you would like. You just need to change the audience name and click Test Mapping again.

You can create a duplicate audience since TikTok doesn’t restrict users from having multiple audiences with the same name. If you click Test Mapping multiple times, you will create audiences with the same name. However, each audience will have its own unique audience_id.

You do not need to update the status of the mapping to enabled.

See TikTok’s Create/Delete an audience segment for instructions on how to create a TikTok audience segment.

Connect the TikTok Audiences destination

1. From the Segment web app, navigate to Engage > Audiences. Ensure you are in the Engage space you plan to use with the TikTok Audiences destination. Either choose an existing Engage audience or create a new one. This is the audience you plan to send to TikTok.

2. Navigate to Engage > Engage Settings and click Destinations. Please ensure you are still in the correct Engage space.

3. Search for “TikTok Audiences” and select the destination. Click Configure TikTok Audiences.

4. On the Select Source screen, your Engage space should already be selected as the source. Click Confirm Source.

5. On the Destination Settings tab, name your destination and authenticate with TikTok Audiences using OAuth.

6. Once authenticated, toggle “Enable Destination” on and click Save Changes.

7. Navigate to the Mappings tab, click New Mapping, and select Add Users.

8. Under Select mappings, select the TikTok “Advertiser ID” of the audience segment you want to add users to. Input the audience_id of that audience segment under “Audience ID.” Note: A separate mapping must be created for each audience segment you plan to send Engage audiences to.

1. Repeat Steps 7 and 8 to also set up a Remove Users mapping.

2. Navigate back to Engage > Audiences and click on the audience from Step 1.

3. Click Add Destinations and select the TikTok Audiences destination you just created. In the settings that appear in the side panel, toggle the Send Track option on and do not change the Audience Entered/Audience Exited event names. Click Save Settings.

The setup is complete and the audience will start syncing to TikTok. The audience will appear in your TikTok Ads Manager account under Assets > Audiences. Please note that it can take 24-48 hours for users to appear in TikTok.

To sync additional audiences from your Engage space, create a separate mapping in the TikTok Audiences destination. Navigate to Connections > Destinations, search and select the TikTok Audiences destination, and follow Steps 7-11 above.

No settings available. The destination may not be publicly visble.

Available Actions

Build your own Mappings! Combine supported triggers with the following TikTok Audiences-supported actions:

• Add to Audience

• Create Audience

• Add Users

• Remove from Audience

• Remove Users

Add to Audience

Add records from an Engage Audience to a TikTok Audience Segment.

Add to Audience is a Cloud action. The default Trigger is: event = "Audience Entered"

Click to show / hide fields

Create Audience

Creates a new audience in TikTok Audience Segment.

Create Audience is a Cloud action. The default Trigger is: event = "Create Audience"

Click to show / hide fields

Add Users

Add contacts from an Engage Audience to a TikTok Audience Segment.

Add Users is a Cloud action. The default Trigger is: event = "Audience Entered"

Click to show / hide fields

Remove from Audience

Remove contacts from an Engage Audience to a TikTok Audience Segment.

Remove from Audience is a Cloud action. The default Trigger is: event = "Audience Exited"

Click to show / hide fields

Remove Users

Remove contacts from an Engage Audience to a TikTok Audience Segment.

Remove Users is a Cloud action. The default Trigger is: event = "Audience Exited"

Click to show / hide fields